In Part 1, we delved into a hypothetical dialogue between a CFO and a tech seller, uncovering the complexities and strategic nuances of tech budget negotiations. The engaging discussion highlighted how aligning with the organization’s KPIs and demonstrating tangible value can shift perspectives on tech investments.

🔍 But how did the seller prepare for such a targeted and compelling conversation?

Part 2 takes you behind the scenes. This episode is all about the seller’s journey – the steps taken to understand the organization’s language, its challenges, and how Microsoft Copilot for Security can be the solution they didn’t know they needed.

You’ll gain insights into:
The importance of deep-dive research into the prospective company’s industry, challenges, and KPIs.
Strategies for tailoring tech solutions to speak directly to an organization’s unique needs.
Techniques for building a compelling narrative that aligns tech investments with strategic business outcomes.

Whether you’re a tech seller looking to refine your approach or a decision-maker curious about the behind-the-scenes work that goes into those pitches you hear, this video will offer valuable perspectives.

Stay informed, stay ahead.

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