#letstokpodcast
In this episode, Carson Heady provides valuable advice on how to persuade clients about new, unproven products, emphasizing the importance of building trust and credibility with customers. He also shares strategies for getting in early on new technology, providing an exit strategy to clients with reservations, and creative ways to win business and get momentum on new, unproven products. Moreover, he highlights the importance of maintaining trust and transparency with customers to accomplish anything and continuously keeping them apprised of updates.
Carson Vincent Heady is an award-winning sales and leadership expert based in St. Louis. With over 20 years of experience across major tech companies like Microsoft, AT&T, and Verizon, Carson has served in various sales and leadership roles. He is the bestselling author of the Birth of a Salesman book series and featured in ‘B2B Sales Mentors.’ Recognized as a top social seller and sales guru, Carson is a sought-after guest for leading sales and leadership podcasts. He has reached over 330K followers with his message of sales, growth, mindset, and motivation
In this episode of Letstok Podcast, Carson shares his insights on technology sales and how it differs from other sales fields.
Timestamps
0:04:30 Discussion on Technology Sales vs. Other Sales Fields
0:06:26 Understanding the Customer’s Business and Industry
0:07:35 Pitching a New Product and Persuading Clients to Invest
0:10:18 Importance of Trusted Customer Relationships
0:12:49 Foundation of Trust and Transparency with Customers
0:14:35 Evangelizing and Informing Customers About Product Updates
0:18:05 Winning Trust from Existing Customers
0:19:14 Understanding the Customer’s Decision-Making Process
0:21:10 The Power of Social Selling and Digital Prospecting
0:25:06 Acknowledging and Addressing Client AI Concerns
0:27:02 The Opportunity for AI to Create Jobs
0:29:46 Recommended Books on Sales Fundamentals and Acceleration
Memorable Quote:
“It’s not about selling the product, it’s about solving the customer’s business needs.”
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#letstok #podcast #letstokpodcast #TechnologySales #FollowTheMoney #CustomerRelationships #DigitalProspecting #SocialSelling #SalesEnablement #ThoughtLeadership #DecisionMakingProcess #TotalCostOfOwnership #UnprovenProducts #Transparency #TrustBuilding #ChangeManagement #ProductEvangelism #TeamCollaboration #SWOTAnalysis #NicheCreation #ProbabilityOfWinning #SalesmanonFire #BirthofaSalesman
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